Starter website for your Business

It`s no secret that people spend HOURS online everyday, surfing the net on their telephones and computers. In fact, a latest look at estimate that the common American person spends over 12 hours a day (!!!) ingesting media in a few shape or another. That stat is certainly bonkers, however the craziness doesn`t give up there. Because we’re spending a lot time on-line, we also are doing extra purchasing on-line and on-line income are predicted to reach $39 billion in Canada on my own with the aid of using 2019.

Businesses of every type are knowing that they NEED to get on-line if they need to benefit from all this site visitors because in the event that they don`t, they chance being left in the back of and lacking out on untold quantities of money.

Most businesses know that they want a few kind of on-line presence and extra frequently than not, that comes in the shape of a internet site. Some of them (mistakenly) suppose that each one they want to do is throw some thing collectively and that they may get round to solving it later. But will they truly?

As a web designer/developer, I see people and businesses make this error all of the time and it sincerely breaks my heart! Because here`s the thing: “later” doesn`t usually happen. The updates to the starter website preserve getting driven further and further lower back and earlier than you understand it, it will become a prime mission that nobody desires to do. While a commercial enterprise may have created a starter internet site with precise intentions, the fact is that it may truly do extra damage than precise in the lengthy run.

In this post, I`m going to offer you my expert opinion on starter websites, cross over the pros and cons, and will let you in on the entirety you want to recognize earlier than you get one up and running. You may not percentage my opinion however I desire which you see my attitude and that it offers you some thing to think about if you`re thinking about a starter website of your own!


Basically, a starter website is a placeholder website. It`s content linked to a site this is published at the internet, with the know-how that it will likely be updated, brought to, and constructed up in addition in the future.

I got here up with this short pros & cons listing on starter web sites to present you a higher concept of what to take into account earlier than you pass in advance with one:


  • Claim a place online
  • Secure domain & social media handles for when you’re ready to use them
  • Make business somewhat legit because you now have some sort of website
  • Share basic information
  • Place for potential clients to find out about you online
  • “Done is better than perfect” argument


  • Not professional
  • Looks rushed & like it was thrown together in a hurry
  • Missing information could mean more emails or phone calls
  • Could turn people off or away from your business
  • Paying for something but not getting ROI from it
  • Infrequently updated (if updated at all)


I am NOT keen on starter web sites in any respect and I strongly inspire people and businesses now no longer to take that route! I manifestly have bias right here due to the fact I am an internet designer/developer however I`m hoping that through sharing my factor of view that I can persuade to get on my side.

For one thing, I`m a company believer that a website shouldn`t be rushed. It`s always really well worth it to spend your time, cash and attempt on a good website that places your first-rate foot ahead and creates a robust and expert on line presence. If you need to develop your commercial enterprise (regardless of what enterprise you’re in), a good website will assist you get there faster.

Related: Website Growth Tracker 2018 spreadsheet templates are actually live!

Starter web sites cut lots of corners and I hate seeing how agencies neglect about about or don`t recollect what simply subjects to a commercial enterprise`s audience, customers and/or customers.

Also, in case you are thinking of growing a starter website with the aim of enhancing it “someday in the future”, preserve up! I`ve visible this occur so many times and the unhappy reality is that in spite of our first-rate intentions, it doesn`t always happen. The starter website replace assignment receives driven lower back indefinitely and before you already know it, months (or maybe years!) have passed and the equal crappy antique starter website continues to be the most effective website the business has ever had. Not a terrific look, my friend.

I can`t strain sufficient that it will pay off to spend only a little bit greater money and time to get it done proper and construct a REAL website the primary time around. Save your self the headache of doing it two times and knowing that the assignment is lingering on your “to do” list.

Things to consider if you’re going ahead with a starter website

Even aleven though I`ve shared why I don`t like starter websites and suppose they must be avoided, I realize that there are masses of humans and groups who will forget about my advice and move in advance with them anyways! With that during mind, right here are a few matters to don’t forget to be able to factor you in the proper course with that starter website you insist on having 🙂

To begin, determine WHY you want a starter website and what you`re hoping to get out of it.

Why are you in this sort of hurry to get a starter website on line which you are inclined to forgo pleasant practices?

Are you the usage of it as an area to percentage primary enterprise information?

Are you going to promote merchandise thru trade or a web store?

Is running a blog your goal? Is it due to the fact you need to develop your logo and growth visibility?

Think seriously right here, I realize those aren’t the maximum a laugh questions to reply however they’ll manual you in the proper course.


If making a decision to move in advance with a starter website, you`ll should pick out which platform to build it on. The maximum popular choices are Squarespace and WordPress, and it have to come as no wonder that I strongly inspire you to go with Squarespace (right here`s why). Squarespace is simple to set up, you could start with a simple “coming soon” placeholder cowl web page whilst you building up the relaxation of the website, and you’ve got the choice to customize certainly considered one among their pre-designed templates as lots or as low as you`d like.

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Word of the sensible approximately deciding on which platform to construct your starter website on : don`t actually choose the most inexpensive platform or option. Start out at the equal platform you intend to apply for your “real” internet site and store your self the headache of getting to do the construct twice. When you`re eventually prepared to replace your starter website, I can assure that you`ll be kicking your self if you`re caught exporting content material to a exceptional platform, redirecting domains, and redoing different technical integrations. Think of the money and time you`ll store ultimately and go together with the proper platform from the start!


When it involves constructing a starter website, there are three routes that maximum humans and agencies go together with:

Barebones “coming soon” cowl web page

Basic one-page website or touchdown web page with minimum content material

Simplified model of the site you`re making plans to accumulate in the future.

A “coming soon” cowl web page is with the aid of using some distance the fastest and simplest choice, however it`s additionally the kind of starter website that offers the least quantity of records and value.

Next up is the primary one-web page website or touchdown web page. It`s as much as you to determine what and what sort of records you`re going to consist of here, whether or not you`re going to consist of any images/videos, how tons description of your services or products you`ll present, etc.

Finally, you may go together with a simplified model of the internet site you`re making plans for the future. These starter web sites normally have some pages (e.g., Home, About, Contact, etc.) however the content material and layout is minimum.

Each choice has it`s pros & cons however normally it comes right all the way down to how quick you need to get the starter internet site up and going for walks and what sort of records you’ve got got equipped to go. Pick the choice that works high-quality to your state of affairs and permit that manual the way you construct your starter website.


It may be tempting to go away your starter website on-line for weeks (months? years?!) on stop however that is a totally horrific flow and ought to be averted in any respect costs!

For one thing, it`s extraordinarily off-setting when site visitors arrive on your “website” simplest to peer that there`s basically not anything there and what little content is on-line is out of date. People interpret this because the enterprise now no longer being concerned or that they can`t be troubled sufficient to replace their website. “If that is how they deal with their website, picture how they do business?!” <— them, probably

Even in case you went with a starter website that could be a simplified model of the website you plan(ned) to construct or upload to in the future (alternative three as mentioned above), it won`t do a good deal good in case you by no means get round to creating the ones changes. I don`t suppose I want to remind you that`s it now no longer a very good appearance to whilst your weblog has been deserted for months, you`re still referencing or selling activities which have already happened, or you`re showcasing services or products which might be bought out/discontinued. Doesn`t precisely inspire your target target market to return back returned and do enterprise with you, does it?


A starter website isn`t all the time and the day will come while you`re sooner or later equipped to get the REAL website up and running! Depending at the kind of starter website you`ve got, this will be a quite big assignment however accept as true with me, the payoff is really well worth it.

First off, determine what pages you`re going to consist of in your website and the way you`re going to put them out. You`re essentially growing a sitemap right here and making plans out the menus, navigation, and the way traffic pass round your website.

If you haven`t already, now’s the right time to customize your website`s branding. This is wherein you`ll customize the color palette and typography, add unique or inventory images and videos, upload your logo, etc.

Many organizations file that the toughest a part of constructing up their website growing content material. I pay attention you, it`s no clean task! If that is some thing which you`re suffering with, I advise specializing in reproduction that speaks immediately for your perfect target target market/customer in order that from the instant they land in your website, they realize that they may be in the proper place. Think about what facts they want to realize and what’s going to make it less complicated for them to determine to do enterprise with you, and building up the site`s content material from there. Obviously you`ll need to cope with the fundamentals about your enterprise in your website, however do not forget FAQs which you obtain at the normal and make certain to comprise the ones solutions into your website content material.

Integrating social media is some other aspect you`ll need to do due to the fact it`s constantly a terrific concept to connect to your target target market on a couple of platforms.

Starting a blog is some other superb manner to accumulate a starter internet site, right here`s why. It`s a manner to proportion applicable content material, set up your expertise, smooth or tough promote your merchandise or services, etc. Not to say all of the search engine optimization blessings that include blogging!

Setting up a e-newsletter so you can begin constructing an e-mail listing is some other manner you could pass from starter website to actual website!


I know how tempting it’s miles to assume that a starter website is higher than not anything in any respect however the reality is that it may in reality do extra damage than good. I strongly trust that it`s higher to spend a bit extra time, attempt and cash to do it proper and construct a website that you could be happy with the primary time around. I continually inspire human beings to pass the starter internet site and move instantly to the actual thing!

But I recognize that many human beings are going to disregard my recommendation so in case you DO determine to have a starter internet site, are you able to at the least promise me that it won`t be there forever? Come up with a plan and timeline to enhance your website and construct it up into some thing that serves your enterprise. No be counted what enterprise you`re in, an excellent website will assist you to develop your enterprise so a starter internet site so by no means be a part of your long-time period plan. Use one in case you ought to however take movement and get your actual internet site up and strolling as quick as you could. Then have fun whilst it is going stay and ship me the hyperlink in order that I can test it out!

Now it`s your flip to inform me, have you ever ever heard of a starter internet site? Is it some thing you`ve used in the beyond or are you thinking about one now? What became your revel in with it? Did it take you a long term to transition in your actual internet site? I`d like to recognize so go away me a be aware in the feedback below!

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After all :  From here you can see starter websites